The Pronunciation Game: 6.8M views

BoldVoice is testing a different angle again.

Instead of opening with the same crying or frustration setup, Gina turns the video into a mini pronunciation challenge.

The post opens with a couple of words prompt, adds a pronunciation score on screen. The game makes viewers want to try it themselves.

6.4M views on "Long Word Road"

In the comments, you can see the format doing more than driving curiosity about the app. People are also following to keep up with her progress.