September 19, 2025· 4 min read
One of the best ways to kick off and warm up a new account can be with a challenge video.
For example: “Forcing myself to study by freezing my house key so I can't go home until it melts free.”
He leans into a StudyTok trend that consistently goes viral:
In fact, the account above used this as their very first video and pulled in over 3M views.
These engagement-farming videos aren't just useful at launch. Dropping them in at different stages of the account keeps momentum going and helps the algorithm lock onto the niche you want.
Full video here:
Then you can even go “meta” and build up hooks from this trend, like Merlin AI did here:
