AI Apply is a website that automates the job search.
In December 2025, it went viral with a format built around one static visual.
Format Breakdown: “Job Market Despair”
The post uses an AI image of a student crying in a dorm room, paired with a long hook that describes the absurdity of the current job market.
It hit 9.7M views on December 24, 2025:
“Day was going fine until I got the email saying I didn’t get the KFC job… with a 3.8 GPA and a masters degree… This market is unreal“
Conversion happens in the pinned comment.
A comment reads: "lol go to howtogetajobasap.com, it applies 100s of jobs for you in minutes."
The creator pins it, and it earned 21K likes, turning the CTA into social proof.
The pattern:
AI crying image → relatable job-market hook → pinned comment CTA.