Playbook

EP10: The #1 CPM Mistake of Indie Founders

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November 25, 2025· 1 min read

Avoid this CPM mistake if you’re an indie app founder. Your (low) budget will thank you.

Get the details on today’s episode:

Also, finding out about TikTok badges for limiting doomscrolling (not the best news for growth marketers…), discovering an AI prank format pulling 6M views, and a new AI voice drop hack.

Plus, an indie couple is crushing it with a viral Chrome web extension, proving TikTok is a fertile ground for all types of products.

Explore the channel.

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