There's a TikTok account sending people to a site called Jet2Quiz, using what looks like a scam style setup.
The creator shows a travel booking website, acts like they are buying an expensive trip, and then adds a "secret" discount code that makes the price drop a lot.
She then shows up on screen acting surprised.
The real hook is in the description, all three videos say "tutorial pinned."
In the comments, the creator writes:
"COMMENT 'HOLIDAY' and I'll lyk how 💕" framing it like a giveaway.
Only later, after enough comments, she drops the link to the site.
“I could LITERALLY MARRY the Spanish man who let me in on this”–>509.9K views
This can be either manipulated engagement (fake or paid accounts are leaving comments to make the video seem viral) or simple herd behavior, where a few real comments trigger a snowball effect because people assume it's a trend.