Almost any D2C product can be marketed for the "Couple’s Surprise" TikTok niche.
Like @explosionboxy, selling customizable cardboard boxes for couples w/ photos, chocolates, etc… And making millions of views.
Their 5 most effective hooks (+ stats):
1. "I literally cried"
Simple, but works. => 16.2M views // 1.2M likes // 3,643 comments // 215,700 saves
2. "POV: Your boyfriend cheated on you & now gives you this…"
Bonus points if over a crying face + description "What should I do" to boost comments: => 4.3M views // 282,300 likes // 1,330 comments // 18,600 saves
3. "I was cleaning my gf's room and found this of her and her ex…"
Faceless video of "finding" box under the bed + description "Why is she still keeping this?" => 1.7M views // 25,700 likes // 205 comments // 898 saves
4. "Just a reminder National girlfriend's day is Nov 1st"
Even better if it's not true. Make up a day and watch people flood your comment section to correct you. => 1.2M views // 70,500 likes // 294 comments // 9,858 saves
5. "If she wanted to, she would…"
=> 1.1M views // 81,800 likes // 147 comments // 8,911 saves
These work for the same type of post, over and over. And they keep switching hooks over the same footage and winning.