December 17, 2025· 1 min read
60K MRR and 40K downloads with more than 125 creator accounts posting consistently.
Wrapped season is everywhere on our FYP, and TripBFF found it’s way to join into it.
In the last 30 days, TripBFF pulled 2.3M views off this "Travel Wrapped" wave with a clear spike in early December when everyone was already in Wrapped mode.
The winning hook using an anti-Spotify line:
"f*ck spotify, show me your travel wrapped >>"
Then they cut into TripBFF's in-app "Travel Wrapped" screens that look like a real Wrapped deck:
922.2k views
123k views
You can check out their accounts here: https://app.shortimize.com/c/2b10vEnC7DE25X