Playbook

This Running App Is Off to a Slow Start

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March 31, 2026· 1 min read

Not every fitness app gets off to a strong start. 3AK Track is a clear example of early success, while Run&Grow has been slower to gain traction.

Even after almost a year, it still has not reached 500K views.

We found 3 TikTok accounts promoting the app, all created at the end of 2025.

All the videos share the same idea: running is not about being skinny, it is about how it improves your life in every other way.

"Running won't make you skinny but it makes you feel at home in your body again." → 85.4K views

Hooks:

"Running won't make you skinny… but it WILL make you the woman who doesn't quit on herself." → 213.1K views

"Running doesn't make you skinny, it makes you love your body for what it can do." → 131.1K views

"What running actually does to your body (no one tells you this part)" → 89.8K views

"Running won't make you 'skinny'. It will make you scary confident." → 32.6K views

The app still hasn't found its winning format, but the team is clearly experimenting, and we'll keep watching how this evolves.

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