Playbook

Clever Upsell Design Choice from McDonald’s | App Breakdown #44

Back to playbooks
February 23, 2026· 1 min read

Let’s break down McDonald’s:

When displaying the user's QR code, the screen brightness jumps to maximum - a smart real-world UX touch that improves scan reliability.

The app inconsistently mixes native components and web views.

"Combine in Menu" as the primary add-to-cart CTA is a clever upsell toward full meal combos.

Binge the show.

More playbooks

Ready to scale?

Delegate 70% of the GTM work to Ultron within 6 weeks.

Try for free