1.6 M-view Productivity Format

When Bonfire: Screen Time Blocker launched ten months ago, they straight away launched 6 faceless UGC accounts.

Between June and July, Bonfire's creator-led campaign started a viral wave that peaked at 3.1M views.

One creator alone (@sarah1marry) drove 1.6M views with a single relatable post:

1.6M views

530.6K views

The format is simple:

Faceless: POV confession + study desk visuals.

But just as fast as the fire started, it cooled off. Their UGC accounts haven't posted anything since.

Check out their accounts here: https://app.shortimize.com/c/2b10fEYPn3AERR