Last time we wrote about Jobsuit, it was a one-person creator network from the founder directly, Nicholas Sugianto.
Now the resume-builder is adding more creator accounts to its network, but their strongest content bet still centers around long reaction-style videos built around relatable life and job situations.
One recent hit came from @varshaha.sri who filmed a tough-love speech about how the laziest people always seem to get the best jobs.
Her video responds to another creator asking, "what's something you'll get a lot of hate for if you say it out loud?", and it pulled 2M views.
It gets interesting when you see how these UGC videos are used a raw material for the next posts.
@jobsuitalex turns this clip into a reaction and gives it a second life.
That is still where the founder has the edge.
1.7M views
The videos usually opens with a strong opinion, a relatable situation, or a tension-heavy story. Then he films his reaction or simply adds a hook on top.
Its best content hides the product inside long talking videos people already watch.