Playbook

Don’t do an AI note taking app

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September 12, 2025· 2 min read

Kudos to anyone managing to promote a new AI note-taking app with UGC or short-form content. The market is absolutely saturated.

App Playbacks is giving it a try.

Across a handful of accounts, they did manage to get one hit:

That's not a huge gain, but this particular video performed well with a direct CTA:

The success was mostly due to the trending "I could KISS the girl who…" hook. The video itself is excellent-a clear, straightforward demo that should convert well.

But replicating and scaling that won't be easy.

You can find their accounts here: https://app.shortimize.com/c/2b10Rf5QFvmhIo

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