Playbook

Photo Prank App Turns 4 Accounts Into 4,000,000 Views

Back to playbooks
April 16, 2026· 2 min read

Who said prank apps were done?

Just like Halo AI, OMG AI is a photo prank app that turns ordinary pictures into fake, hyper-shareable AI edits in seconds.

Released five months ago, it monetizes through both credit packs and a $9.99/month unlimited plan.

On TikTok, the app is running a fully faceless playbook.

Across just four accounts, each posting daily prank videos, OMGAI has already generated 4M+ total views.

The best-performing one hit 1.2M views & 5K bookmarks on Dec. 2025:

“I tried to prank my boyfriend with hot unknown man, I was scared while doing this”

The video usually opens with the fake edited image as the cover, then shows how the creator made it inside the app, and ends with the reaction from the person being pranked, often through text messages or a follow-up reveal.

Another variation, built around pranking a boss, reached 1M views in February 2026:

“Pranking my boss the pillars are bent”

The videos work as entertainment first and conversion second. People stop because the prank is funny or dramatic, but they are also seeing how easy it would be to recreate the same prank themselves.

More playbooks

Ready to scale?

Delegate 70% of the GTM work to Ultron within 6 weeks.

Try for free