Format

Two-Slide Carousel Pulls 30M Views

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December 15, 2025· 1 min read

A new carousel format is taking over and pulling millions of views.

Here’s how to do it:

  • Slide 1: a recent photo of yourself
    • Hook: "my phone storage is getting full, I should delete some photos…"
  • Slide 2: a throwback. Old friends. Old relationships. Old eras. Old brands…

A few examples

19.4 million views

6.4 million views

4.4 million views

Sound: https://www.tiktok.com/music/White-Iverson-7036925579949508609

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