Playbook

EP13: They’re Literally Buying UGC Faces

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November 28, 2025· 1 min read

My doomscroll research process.

Is this AI UGC or not???

How to tell if content is organic.

The UGC face buying business.

Cerca’s, the dating app, 1.4M view vlog (why are people still building apps in this niche?).

Jenni AI is moving to more advanced formats.

A 5.3M view AI skit.

And more:

Explore the channel.

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