Format

The New Hook Giving Fable 7.3M Views in 2 Videos

Back to formats
February 23, 2026· 1 min read

Even when an app is already popping on TikTok, the content machine can't slow down, and Fable knows it.

Recently, we found a new account, @charlottereadseverything, testing a fresh format that's already generated some pretty solid traction.

She opens every video pretending to read, then suddenly switches into a theatrical interpretation of an audio/music.

"can I see your phone" → 5.7M views

"reading must be so peaceful for you" / me while reading: → 1.6M views

And if this feels familiar, it is because it hits the same over the top emotion that once made the "why is English so hard?" crying creature format blow up.

Different niche, same idea.

People just can’t turn away from a little drama.

More formats

Ready to scale?

Delegate 70% of the GTM work to Ultron within 6 weeks.

Try for free