February 26, 2026· 1 min read
This strategy is about creating illusion: you film inside IKEA (or any big-box store) and claim the store is now selling the exact product your brand sells.
It plays on the FOMO of the store selling something “viral,” if you’re an e-commerce brands still building recognition, this can be a good format to steal.
This sheet brand pulled 16.5M views with the hook “finally IKEA got the viral bedsheet with borders”
16.5M views
This isn't the first time we've seen this strategy.