The
@AirbudsWidget app hit #2, ranking just behind Spotify.
The @nikitabier advised startup has an ambassador TikTok strategy that got millions of users.
They post 150+ videos a day on 50+ accounts, doing millions of views daily.
Airbuds hired dozens of students and regular people to post multiple times a day on new TikTok accounts. I found over 50 active accounts.
They usually post 2 to 4 videos a day on average, with some posting up to 10 videos a day.
The best accounts have up to 17% of their videos performing at 10x the median, and 8% going crazy viral. The worst ones don't have a single viral video.
It doesn't matter; they managed to engineer virality through mass lo-fi content production.
On their worst days, they have at least 5 to 10 videos with over 100k+ views EVERY SINGLE DAY, all fully organic.
Accounts are branded "firstName.airbuds." Here are a few of them for you to check:
If you want to create clickable links to those TikTok profiles, you could format them as follows:
- @nathan
- @claire
- @sarah
- @riah
- @luna
- @joeh
These links should direct you to each user’s TikTok profile when clicked.
It's dead simple content.
It features the character doing random life stuff, dancing, or just lip-syncing, with a text overlay hook/storyline. It's a one-shot, no/low-editing video.
Overlay story text ranges widely; none are really similar.
"What the Airbuds reactions are starting to feel like"
"How I press the block button when someone sends a mean reaction on Airbuds"
"Me dodging the question because my favorite Taylor song is a very unpopular opinion"
…
You get the gist.
But check this out:
This account is posting 7 videos a day like that. In the past 4 days, they got 5 videos outperforming the median and 2 reaching 100k views.
This is bananas, for videos that take on average 10 minutes to shoot, edit, and post.
It's super low friction-they hire youngsters and students and they pay them a fixed rate + a CPM reward bonus.