Lore was made for fans who want to explore, organize and go deep into the lore of movies, series and gaming universes.
We identified one account driving nearly all of the app's reach, with a total of 114.7M views.
The viral videos from @leov.lore follow a consistent format. Each one is filmed in a classroom and divided into two groups: hooks for Marvel fans vs hooks for anime fans.
These are two of the largest and most active fandoms in entertainment, which explains the scale of the results.
"Povo: when all you wanna do is yap about anime but none of your friends are anime fans and you have no one to talk with" → 13.8M views
"Marvel fans don't just watch, we investigate and now there's an app that gets it." → 10.2M views
When content is targeted at a defined group, views tend to accelerate. @leov.lore applies the same logic inside a single account by speaking directly to two massive fandoms instead of addressing a general audience, and so far, it’s clearly working.