Today, we found a brand that has nothing to do with apps, yet it perfectly shows how storytelling can turn a brand into something bigger and bring it to life on TikTok.
Mother Root is a British non‑alcoholic drinks brand known for its Ginger Switchel, an alcohol‑free aperitif created by a woman who couldn't drink during pregnancy. The idea came from wanting a drink with the same complexity and ritual as wine, but without alcohol or excess sugar.
In 2025, they launched two TikTok accounts. But, as we've seen with many apps, only one of them gained traction.
The account that gets views sells the lifestyle behind the brand. The other one sells the product.
Mother Root is a young brand trying to simplify social experiences without the heaviness or excesses of alcohol. And the TikTok account @adoseofgoodfeelings is selling a type of person and a type of social moment: calmer, more authentic, more human.
Every video is a compilation of strangers on the street answering the question "What advice would you give your younger self?".
It has accumulated 60.7 million views.
The other account shows the day‑to‑day inside the office, the team interacting with the drink, the behind‑the‑scenes moments.
It's not as viral, but it's still important to keep the brand close to its more loyal customers, now sitting at 412K views.