Playbook

Sticker.ly 500M Views Mass Faceless Format & Affiliates

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November 27, 2024· 4 min read

This WhatsApp sticker mobile app is making $70,000+ a month.

They farmed 500,000,000+ views on their main 4 TikTok accounts.

Only faceless content + a huge affiliate network:

Sticker. ly is a very simple app. A marketplace of custom WhatsApp stickers.

Huge in Latam and other regions where WhatsApp rules the messaging game.

They're bringing home 70k+ every month:

On those accounts: tt@stickerly_latam, tt@stickerly_brazil, tt@stickerly_indonesia, tt@paraguayita_01.

They farmed 500M views with this format (some could be paid):

First message Hook
Second app name drop
Third free discount code
Fourth stickers / gifs
Fifth CTA

That's it. Almost every recent video.

@stickerly_latam

GUAPOPODEROSOASOMBROSO Copia y pega el código dentro de Sticker.ly! #stickers #stickerlystickers #stickerlyapp #stickerlyappcódigo #stickersparawhatsapp #donramon #guapopoderoso

♬ Guapo Poderoso de OrioN – ORION

They had a few other "meme" formats like this, that also performed well:

More interestingly, they also seem to have had a gigantic affiliate network.

They've been running since 2020 and kept going. Some are still active today and posting heavily.

There must be dozens if not hundreds of them:

Whatever format, the entire scheme seemed to run on free codes to unlock specific sticker packs.

It pushed existing users to interact and share the videos and got new users onboarded.

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