EQUALS is a quiet app with surprisingly loud numbers.
It's a music-based social app that connects people through shared artists and songs.
The app has 200K downloads and currently sits at #60 in the rankings.
Among the countries where it reaches the top 10, the strongest positions are:
- #3 Lithuania
- #3 Lebanon
- #4 Bahrain
- #4 Bulgaria
- #6 Romania
- #7 Egypt
- #8 UAE
- #9 Greece
- #9 Morocco
- #9 South Africa
Although the app launched in 2024, their TikTok activity only became consistent in 2025, with the strongest period from October to January 2026.
EQUALS operates six accounts, but one account drives nearly all the results, with 244.4M views.
The videos follow the same structure every time: creator shot → a filmed screen of the app.
"nothing more humbling than when you find out you don’t know your favorite artist’s music as well as you thought you did." → 37M views
Here are the top 10 hooks:
Despite the scale, the videos don't appear entirely organic.