Playbook

EP12: 70M-View UGC Top Funnel Strategy

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November 27, 2025· 1 min read

This UGC creator is leaning on highly educational content to market a language app, pulling 70M views.

It’s a great top of funnel strategy for the (language) learning niche:

Plus, a Black Friday 400k views funny e-com product, an easy way to go viral promoting your AI product, making money from brainrot, someone should challenge Alarmy, yet another stalking platform and a 689.2K outlier video for a note-taking app.

And despite whatever the haters on X say, the shocked face to app demo format is still working (Zest is proving it with $30K MRR and 80k dowloads a month).

Explore the channel.

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