Editorial

Unfortunately, I do love

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October 10, 2025· 6 min read

This trend was booming back in September, but it’s still all over our FYPs.

All you need is a static image or a few seconds clip of yourself (preferably), with a long list hook overlay.

It should look like this:

“Unfortunately I do love

  • Waking up at 3pm
  • Raves
  • Matcha lattes
  • Acting like my dog is my child
  • ….”

The point is stating things you love that may be not for everyone’s taste (even though most of them tend to be little to not controversial).

Best tip: save one of them for your app, of course.

Ex: “using X app to budget all my income” or “tracking every single calorie I eat with Y app”

Have fun!

To check all examples, search “unfortunately I do love” on the TikTok search bar.

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