A New Travel Hook Is Hiding Inside This Trending Sound

This sound is still early, with fewer than 900 videos so far, but it already has traction and an obvious direction.

Creators talk about a place, trip, or moment with a weird amount of emotion, nostalgia, or intensity.

Travel apps can use this to frame cities, trips, and itineraries as identity-defining experiences. 

The hook usually sounds like a confession:

"how i talk about the time i went to italy for a week"- 1.2M views

"unironically how I talk about the city of Boston"- 238.4k views

"how I speak about the city of Philadelphia for some reason"- 254.2k views

Sound: https://www.tiktok.com/music/original-sound-7627214199718005517