30K/mo Lifting App Already at 4.9M views

The Lyfta app, which helps you track your workouts, recently started posting UGC content and has already pulled in 5M views from just 135 videos:

They're using two hooks that seem to perform really well - ones we've discussed quite often in articles:

"Bro lives in 2099" with 500K views (they also did a "Girl lives in…" version that reached over 400K views)

"3 years of gym and no one told me about this":

You can find all their accounts here: https://app.shortimize.com/c/2b10XT2b1xOsa7

The market is large, with many competitors, and a lot of them are using TikTok and Reels as either a primary or secondary distribution channel.