Playbook

New App Reaches 21.4M Views and 8K Downloads in Under a Month

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April 24, 2026· 2 min read

Some apps hit numbers in under a month that others take a full year to reach.

Simmy – Be the Main Character, is an interactive story game where you create stories, chat with AI characters.

The app is less than a month old and already has 8K downloads and sits at #66 in the ranking.

Simmy made its way onto TikTok and Instagram months before its September 2025 release. It has already brought in 21.4 million views.

Even though it's a story game, the creators are still using a comparison strategy we've seen across the category by positioning it against "c.ai."

We now have 32 apps on our site doing this.

"when someone mentions that phase where i was unfathomably addicted to using c.ai every day of my life" → 1.3M views.

But they're also leaning into a second angle:

Everything you can't have in real life, you can have inside the app.

"Just found a game where I can live any life I want. New job? New love? New drama? it's all here" → 1.8M views

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