Playbook

Turning Marital Tension Into Millions of Views

Back to playbooks
January 21, 2026· 3 min read

The Grounded Union is a relationship app and workshop brand started by a couple who also share content together on TikTok.

That account alone has already brought in 47.6M views.

Their first 4 big posts came out in 2024, all following the same format.

A close-up shot of the husband talking straight to the camera about relationship dynamics.

He switches between two emotional angles:

1. The "Negative Tension" Angle

Videos that highlight common wife frustrations.

"Is your wife crazy" → 1.1M views

"Here's the problem with your wife" → 1.2M views

2. The "Positive Reassurance" Angle

Content that focuses on wife commitment.

“Two signs your wife is committed to your marriage" → 1.5M views

Outside of these themes, another topic they often raise is how couples handle feeling attracted to someone else.

“If you're a man and you've cheated" → 2M views

Another video with the same theme reached 1.6M views in 2025.

The couple films their conversations in a setup that looks like a podcast.

“What do you do when you're attracted to someone other than your spouse"

To get the app, you must enroll on their website and pay straight away.

More playbooks

Ready to scale?

Delegate 70% of the GTM work to Ultron within 6 weeks.

Try for free