Westash is another personal finance app that helps users track their expenses.
They are currently running one TikTok account, run by a 100% AI creator, which usually signals that the team is still in the testing phase before committing to real creators or a full content strategy.
A slideshow where the creator appears in the first image, mentions she earns very little, asks "where does my salary even go?", and then uses the app to break down her expenses.
This video is close to 500K views, so the format could become something.
But when you look at the bigger picture, Westash starts to feel like something familiar in the finance app space: an indie project quietly testing the waters.
Still, they have already managed to rack up 20K downloads just 21 days after launch, so we might be writing about them again sometime soon.