Travel Format That Goes For Any Niche

This “travel” format popping off right now on both reels and TikTok, and it’s the perfect format for any travel/booking apps.

Creators use the sound with a simple on-screen line like:
"I know I should sleep but the voices in my head go…"

…and then a screen recording of them booking flights / comparing routes / building an entire itinerary at 2:47 AM like it's a life-or-death mission.

2.7M views

But some creators have are successfully adapting it to other tasks like studying or shopping:

Study

1.3M views

Shopping

1.4M views

Sound: https://www.tiktok.com/music/Voices-In-My-Head-x-Freaks-x-Love-Parade-7516219027094539030