Halo AI is marketed as an AI photo and video editor making 100k MRR, but on TikTok the app focused on one niche: a tool for making believable prank photos.
That positioning is what made it break through.
Their networks are basically faceless accounts posting pranks:
Take a normal photo → use AI to make something absurd happen → send it to someone → show the reaction
And now, the whole product category is starting to move in the same direction: AI edits packaged as social pranks rather than creative tools.
Mirage AI is still early in the game with under 5K downloads and under $5K estimated revenue.
But copying Halo AI’s strategy has already helped them reach 38M views in roughly 4 months.
They’ve been posting pranks even reusing hooks we’ve seen work well for Halo AI.
All the accounts are faceless.
One video alone did 20.6M views “pranking my dad my newborn is already walking”