A sharpie, a countdown, and one killer hook

7.3M views in 2 months using a simple faceless format with one simple hook.

The videos sell just one product:

Almost every video relies on the same hooks: “I have time,” “5 more minutes won't hurt,” or “Death is the best motivator.”

Each video is timed perfectly, using a camera-up effect that lets you read the hook right before the product appears.

Another smart move is showing a Sharpie being opened and zooming in on filling a box, making it instantly clear what the product does.

This style creates tension and urgency, sparking engagement and conversations.

He could push it further by dropping more comment placements with the website link, for example using another account to ask where to buy it.