MyPromise is a new habit challenge website organized around 45 days and 3 promises.
Users pick one promise for their body, one for their mind, and one for food. Then they check in daily and add photo proof as the challenge runs.
The product costs $24.99 once, with no subscription.
So far, promotion is coming from one person.
@miaspromises started posting on Instagram and TikTok on April 30 and is now uploading one video per day on both platforms.
She has reached 432K total views, but the more useful signal came from Instagram over the last week.
On June 10, she got her first real traction, hitting 57K views with a close-up shocked reaction and this hook.
"WDYM someone made an app like PINTEREST except instead of pinning ur dream life u’re LITERALLY building it one promise at a time"
Then on June 11, she repeated the same reaction style and reached 150K views with a tighter version.
"WDYM someone made a HABIT TRACKER that looks like PINTEREST but it’s a visual diary of the person ure BECOMING🤔"
That second version works because the product is instantly clear.
It’s a habit tracker, but the Pinterest comparison makes it feel more like a visual diary than another checklist.
She then adds the CTA in the caption: “comment "PROMISE" for the link.”
We’ve tracked this Pinterest framing across other apps.
Aesth reached 5.4M views and 77K saves with "11 years using Pinterest and I only found this now."
And Shelf reached 18.8M views with "Pinterest and Spotify created an app together."
MyPromise brings that same comparison into habits. Every completed promise becomes a photo receipt to show that you are becoming the person you said you would be.