Resale creators are redefining how selling is documented, and SellRaze is aligning itself with that evolution.
Created by three university students, the app mirrors its own purpose: the entire content ecosystem focuses on second‑hand clothing and the resale workflow behind it.
It’s an AI‑powered tool that turns product photos into ready‑to‑publish listings for online resale.
The app launched in 2023, sits in the Top 100, and generates around $100K/month in revenue.
SellRaze has TikTok accounts since the start, but only began really investing in content in May 2025. Nearly all meaningful traction comes from one creator, @pepinosthrift, who has reached 26M views.
This account is not driven by one off videos, but rather by an encompassing narrative that ties together all the posts. The creator shows how he makes money by sourcing clothes from bins, storing them in his garage, and photographing everything to resell through the app.
“NO MERCY IN THE BINS😭" → 4.5M views
"HOW TO DEPOP FOLD ON HOODIE FULL TUTORIAL" → 1.6M views
"DEPOP HACK FOR AN ITEM NOT SELLING" → 1.6M views
Not all videos are fully organic, but even with a single creator, SellRaze shows exactly where it sits inside a full resale process.