Focus Town
Focus Town reused the same formula that brought them 1.1M views last week and landed another viral hit just four days ago.
Same faceless desk setup, same iPad demo, and a similar hook:
"This is your sign to invite your friends to study together online on a train.
This one reached 3.3 million views, 389K likes, and 1,650 comments.
Deel
Deel, the HR and Payroll app, scored a new hit this week as they continue to lean more into UGC.
The video shows a girl reacting at her laptop, with this hook overlaid:
"My job recently told me I'm not allowed to work from home even though I do everything remotely, they want me in the office. So I deleted Teams and email from my phone. My boss tried to call me last night for something urgent and couldn't reach me. He asked why and I explained what I was told. I am not allowed to work from home."
It reached 709K views and 410 comments, with no app CTA in sight.
Symmetry
Fitness app Symmetry struck gold by framing exercise goals around a breakup story.
Three days ago, they shared a slideshow that starts with a photo of a guy crying, "1 day after breaking up," originally in Spanish.
Slide #2 shows his transformation after months of training, and the final slide uses the classic notification trick, placing Symmetry's notification right under a text from his ex.
It reached 1.6 million views and 2,338 comments.
Bloom
Personal finance app Bloom is harvesting comments with an open question hook over a UGC clip: "I feel so behind, how much should a 19 year old have saved up." The app name is then placed in the caption.
The video hit 1.2 million views and nearly 2,000 comments, with people (over)sharing how much money they have saved. The account is still very new, with around 400 followers and its first post going live just a month ago.
Sideshift
Sideshit went viral on Instagram Reels with a storytime video about a creator being "denied from a cashier's job" despite having a master's degree.
The video blew up to 6.7 million views and 11,000 comments, which is an unusually high engagement rate for Instagram.
Erly
Alarm app Erly keeps building momentum and brought back the crash out UGC format this week. It opens on her face with smudged mascara, then cuts to the app asking her to take a photo of her AirPods to turn it off.
"crashing out bc my alarm won't turn off til i take a pic of a random thing in my house 😭😭"
The post reached 684K views and 318 comments.
Pure
Dating app Pure is still riding the "Sometimes you just gotta read a man's text and go about your day" trend from a while back.
It's a simple two slide carousel: the first shows an attractive girl with the hook, followed by a screenshot of the guy saying something nonsensical. No app CTA.
It reached 1.3 million views, 188K likes, and 837 comments.
Settlemate
Settlemate hit 1 million views a few days ago with a talking video of a girl claiming Venmo owes all its users $500.
She later mentions a class action coming soon in the app and invites people to register to be eligible to get that money back, driving 2,650 comments.
GPTZero
GPTZero is shifting angles and now creating POV content from the teacher's perspective.
"POV: My student just submitted THIS as her final for the semester 👀"
The video starts with her shocked reaction, then quickly cuts to a website demo where she hides some of the student's details.
It reached 1.6 million views and 751 comments.
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