Playbook

When Comments Generate The First Organic Hit

Back to playbooks
May 19, 2026· 2 min read

HairLabs is an AI hairstyle‑try‑on app.

It was released on the App Store six months ago, and the team now runs three TikTok accounts posting the exact same format:

  • AI‑generated photos where the app changes the person's hairstyle.

Every video is a simple before/after slideshow.

A format we've seen across multiple categories.

In the comments, people kept asking the same thing:

So HairLabs created a slideshow with a guy showing multiple different hairstyles, one per slide, each labeled with the name of the cut.

That video hit 1.1M views, their first truly organic success.

More playbooks