Singing Text Messages: 16.5M views

One creator is turning text message conversations into her entire content strategy.

The format is simple: she takes messy, emotional, or funny text exchanges and sings them like they belong in a dramatic Broadway scene.

Her top videos all use the same sound, and now that sound is becoming a trend on its own.

6.3M views –> "DEJAAAAAAAA"

6.1M views and 4.1M views.

This format has been working for apps like Suno, where creators turn texts into songs as the product demo.

Now the format is becoming a trend by itself.

This works especially well for cheating stories, best friend drama, situationships, breakups, family group chats, and chaotic voice-note energy.