A new roleplaying game is breaking out by solving the most annoying part of D&D: getting people to actually play.
Old Greg's Tavern launched on the App Store in March 2026 after first launching on the web.
It turns D&D into an online solo game you can play anytime, with no DM, no planning, and no dead group chat. You just open it, start a quest, and play.
According to our tracking, the app hit 7K downloads last month, and the brand's UGC wave has now passed 10.6M total views.
But the most interesting part is the style of the hooks.
The best-performing videos all read like a friend recommendation, not an ad.
The biggest hit came back when the product was still only a website. In October 2025, the main TikTok page posted a faceless, low-quality laptop recording with the hook:
"my best friend showed me this solo dnd game and I'm literally never waiting to play dnd in person ever again"
The video reached 1.3M views and 62.7K saves.
There is almost nothing polished about it. You can see the laptop screen, the recording feels amateur, and the hook stays on screen the whole time. But that roughness is part of why it works. The post feels like someone genuinely showing a thing they just found.
A month ago, the same pattern broke out again through an ambassador. On Instagram, a creator hit 986K views with another long hook:
"a girl from my class just showed me this dnd game where I can play solo and don't need to wait 2 weeks between sessions"
These videos work because they present the game like a genuine recommendation.
The second type of winning hook is the dark-fantasy request: "if anyone can recommend me dark fantasy games that aren't Skyrim, BG3, or Dragon Age…"
That second format usually pushes the app reveal into the comments, which makes it a strong fit for UGC and keeps engagement high.