Putting one app down to lift another has become one of the most common formats in this category, and Kiid AI is growing right in the middle of that trend.
Kiid AI is a social platform where users interact with AI versions of people instead of talking to them directly.
The app is 5 months old and already operates 23 TikTok accounts, all active since September 2025.
A key part of the current creator narrative is the comparison they keep making:
Character AI (c.ai) → text‑based chat
Tavus → AI that looks like a real person on video
Creators use this contrast to drive engagement.
Right now, a lot of creators are calling out c.ai while promoting Tavus, and that is driving very high engagement rates.
"What are your worst cai secrets… I mean your worst" -> 1.4M views, 10.6K comments
Description->"Quit cai. Tavus.io is better."
But this is already a known pattern in the category: tearing down one app to boost another.