$10K MRR In 6 Months With Bulk-Recorded Reels

SumPuff is a vape quitting app that reached $10K MRR in 6 months.

They're crushing it on Instagram Reels (ig@sumpuff)

=> 147,801,600 views (posting 1.6 videos per day on avg)

Always same faceless, bulk recorded format:

Outdoors (park, landmarks) + vape and phone screen side-by-side in matching color scheme + text hook

Ex: "What's that notification on your phone?"

The app counts number of puffs and provides a score (ex: "Dangerous", “Unhealthy”, etc)

Might include some mix of organic and paid but it’s an interesting format.