January 21, 2026· 1 min read
In the last 30 days, Rebrain pulled 3.8M views including one faceless POV that hit 1.9M views on Instagram .
The format is basically identity hooks + faceless B-roll (hands, kitchen, candles, sink shot, etc.) with big on-screen text.
The best part (for them): faceless means it scales across the network fast. But they haven't tested this faceless format to TikTok yet.
On TikTok, they're running a different play: face-first formats (more "talking to camera," more personality-led delivery).