October 3, 2025· 4 min read
We wrote about the format recently: https://www.socialgrowthengineers.com/the-great-lock-in. The great lock-in took over TikTok/IG with hundreds of videos.
A developer created a “life reset” app inspired by the trend, essentially cloning the Rise app concept and tailoring it to fit.
The app has already crossed $20K in revenue and 20K downloads in just 4 months since launch.
This proves that jumping on a trend with either a full app or even a single feature can pay off. The effect is even stronger with long-lasting or recurring trends that come back every year.
Their main account is mostly posting those slow-appearing reels (like the Stronger and Rise ones) and has pulled in 9.6M views over a 2-3 month period.
