Widgetable pulled 17.8M views in the last 30 days.
Right now, they’re running with two kind of formats. One is emotional couple content. The other is the old tracker format.
On the emotional side, creators are still pushing “couple milestones”. The strongest example is the post that reached 22.5M views. It opens with "one month together", shows the widget on screen, and uses messages from her boyfriend over time to build the story.
The widget gives the relationship context, and the texts turn the post into a mini drama.
At the same time, the older tracker format is still pulling attention. A recent post from @little.kitty.girl did 5.3M views with:
"Counting how many times me & my bf poop 💩 in a month"
The slideshow then turns the widget into a scorecard and reveals the totals slide by slide.
Both use the same core structure: a simple photo-carousel setup, a short first-person hook, and the widget as the final reveal.