Playbook

Two Formats, 49.6M Views, One Conversion Switch

Back to playbooks
April 30, 2026· 2 min read

PagePilot.ai is an AI tool that automatically creates ready‑to‑sell product pages for online stores. They run 15 TikTok accounts and started posting in 2023, with a few pauses along the way.

Then, in late December 2025, their views finally started to grow.

Back in 2023/24, their main page was using a completely different strategy: a series of slideshows made with “luxury” images showing the lifestyle you could "unlock”. Each post ended with a "claim it."

“If you’re born in…” -> 4.4M views

The "claim it" angle is almost always safe, and there are plenty of ways to use that theme. It doesn't always have to be a slideshow.

But in 2025, the strategy flipped entirely.

Creators stopped selling the lifestyle and started selling the product and the attached process. In other words, they now explain how to succeed:

1 - find a differentiated product

2 - build a site to sell it

3 - show how to do it with PagePilot.ai

"I wanna start dropshipping but idk where to start" → 7.9M views

Now the website becomes the engine of success, instead of selling aspirational images that lead to low-intent comments. We'll see how this switch translates into actual organic traffic.

More playbooks

Ready to scale?

Delegate 70% of the GTM work to Ultron within 6 weeks.

Try for free