April 1, 2025· 1 min read
56,057,400 views for 3 apps. One creator.
Bible Chat >> 22,000,000
Couple Joy >> 15,857,400
Outside >> 18,200,000
She’s flipping the growth playbook, building a huge content business powering multiple apps:
So far apps have been working with hundreds of creators, not the other way around
But now the top creators are becoming viral content power agencies, catering to all sorts of apps
They know how to go viral AND they can train others It’s a shift we’re gonna see more and more, because content repetition is leading to content fatigue (ugc), so you’re either credible (aka a good actor) AND write amazing hooks AND know the right angles, or… You’ll struggle.
If you can identify this creator in your team, motivate them to lead the rest.