Some time ago, Picsart figured out a format that kept bringing in millions of views, a filmed edit combined with a strong Instagram-style hook.
We recently found a TikTok creator (@jadablue.designs) who had a video hitting 1.6M views and 5,483 comments using a totally different approach.
She films a close‑up talking to the camera, explaining how she supports her family without a traditional job. She then uses the app to create YouTube videos that generate income -> tapping into the easy‑money trigger.
"My embarrassing side hustle pays the bills" → 1.6M views
This is a photo‑editing app, yet she managed to anchor it to one of TikTok's highest‑performing themes: making easy money.
Here you can see how other apps perform when they use this trigger.