July 4, 2025· 2 min read
We found two female app co-founders using this viral hook in a genius way. The best part: This hook works for every niche.
What are they doing? Building an app called Dizi to solve the decision-making issues we all face.
How does it work? Users post a dilemma, and anonymous strangers respond with what they think the user should do.
The approach: Started by distributing on TikTok and Reels with one branded account each.
On June 8th, they went viral for the first time and got 188k views with this long hook:
Many founders are riding this “guys be honest” wave and winning big.
The key: Check to see what’s working for others and put your own twist on it. We will be here to support you along the way.