Over the last 30 days, the Track and discuss book app Fable app pulled 23.4M views.
Their best performing account is still @aliradfordd, who’s sitting at 337M views.
His main format ia still acting out books and tropes that feel native to the niche.
A recent dark romance video, where he follows a girl to embody the fantasy, pulled 5.5M views
But we’re seeing a second format starting to show up.
This one comes from @fable.guy.chad, and it leans into reader identity rage bait. He talks straight to camera with a sharp, opinionated tone. It’s a mix of I care about reading, and I stand by it.
One of the clearest examples opens with:
"Why would you BUY a book when you can just RENT it from the library for FREE?!"
1.4M views
He includes a screenshot of his Fable shelf on screen.
He is already at 18M views, and this is his strongest format so far.