Musa just put up 40.8M views in the last 30 days.
And what's interesting is that several different creators are behind this surge of views, with multiple formats hitting different parts of the algorithm: curiosity bait, relatable self-care, and a launch product moment.
Musa usually wins with face-cam, story time, and "period POV" content but their most viral video this month is a slideshow that hit 3.5M views.
The classic bait still works: close-up face + panic hook. But this time it was one of their English creators.
"WAIT… nipple hairs can be a sign of something serious???" -> 546.7k views
Once again the app name isn't mentioned in the video. Instead, she makes sure it shows up in the comments replying directly when someone asks / when someone shares a symptom. That's deliberate:
They also announced the Android launch and pulled 693.1k views and 26K+ likes
Hook (ES): "Niñas la espera porfin se acabó! 💜 YA SALIÓ MUSA PARA ANDROID 💜"
EN: "Girls, the wait is finally over! Musa is out on Android!"