Remember Cantina? We just found a new creator who's generating millions of views with a single format.
Last week, she posted a video that hit 11.7M views and 10.6K comments.
She films herself crying, adds the hook "I'm trying to save our relationship, next she shows the messages, and then sends the video she made using the app.
One day later, she posted the exact same format with the same audio and still pulled 1.7M views.
We've seen creators use Cantina to send lighthearted messages to someone, but this level of drama is new.
But that wasn't the only discovery this week.
@techwithemmaaa, a new creator, is trying to show the other side of the app.
As we've seen in previous articles, anything that promises easy money with little effort tends to perform well on TikTok.
And that's exactly the angle she's pushing.
She shows how she creates the videos, how she posts them, and then reveals how much she earned, positioning Cantina as something that can "pay her bills."